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Privacy Policy
ROOTED IN THOUGHT PRIVACY POLICY
Effective Date: June 2026
At Rooted In Thought (“Rooted In Thought,” “RIT,” “we,” “our,” or “us”), we believe trust is bigger than a transaction. Protecting your privacy and respecting your personal information is part of our commitment to the community we serve.
This Privacy Policy explains how we collect, use, disclose, protect, and manage your personal information when you visit rootedinthought.com, interact with our brand, purchase products, subscribe to communications, or otherwise engage with our services.
By accessing our website or providing your information, you acknowledge that you have read and understand this Privacy Policy.
1. Information We Collect
We may collect personal information that you voluntarily provide, information collected automatically through technology, and information provided through third-party platforms.
Information collected may include:
Personal Identifiers
Full name
Billing address
Shipping address
Email address
Phone number
Account information
Transaction Information
Products purchased
Order history
Payment confirmation details
Shipping details
Returns and customer service interactions
Note: Payment card information is processed securely through our payment providers. Rooted In Thought does not store complete credit card numbers.
Communication Information
We may collect information when you:
Subscribe to email updates
Subscribe to SMS/text messaging
Enter promotions
Contact customer support
Respond to surveys or marketing campaigns
Automatically Collected Information
When you visit our website, we may automatically collect:
IP address
Device type
Browser type
Operating system
Pages viewed
Products viewed
Shopping activity
Referral sources
Website interactions
Approximate location information
This information helps improve website functionality, customer experience, marketing performance, and security.
2. How We Collect Information
We collect information through:
Website checkout forms
Customer accounts
Newsletter signups
SMS subscriptions
Contact forms
Cookies and tracking technologies
Analytics tools
Advertising platforms
Customer service interactions
3. How We Use Your Information
We use your information for legitimate business purposes, including:
Order Processing
Processing payments
Fulfilling purchases
Shipping products
Sending order confirmations
Managing returns and exchanges
Customer Experience
Providing customer support
Responding to questions
Improving our website
Personalizing your shopping experience
Remembering preferences
Marketing & Communications
With your consent where required, we may use your information to:
Send promotional emails
Send SMS/text marketing messages
Provide product updates
Announce new releases
Share exclusive offers
Deliver personalized advertisements
You may unsubscribe from marketing communications at any time.
4. SMS/Text Messaging Policy
By providing your phone number and opting into Rooted In Thought SMS communications, you agree to receive recurring automated promotional and personalized marketing text messages.
Consent is not required as a condition of purchase.
Message frequency may vary.
Message and data rates may apply.
You may opt out anytime by replying:
STOP
You may request assistance by replying:
HELP
5. Cookies, Tracking Technologies & Advertising
Rooted In Thought uses cookies, pixels, tags, and similar technologies to:
Operate our website
Remember preferences
Analyze performance
Understand customer behavior
Measure advertising effectiveness
Improve marketing
These technologies may include services such as:
Website analytics platforms
Advertising networks
Social media platforms
Email marketing providers
Cookies help us provide a better, more personalized shopping experience.
You may disable cookies through your browser settings; however, some website features may not function properly.
6. Third-Party Service Providers
We do not sell your personal information for money.
However, we work with trusted third-party providers necessary to operate our business.
These may include:
Ecommerce hosting providers
Payment processors
Shipping companies
Email marketing platforms
SMS providers
Analytics providers
Advertising partners
Customer support tools
These providers only receive information necessary to perform their services.
Examples of services we may use include:
Shopify ecommerce technology
Payment processors
Email/SMS communication platforms
Advertising and analytics tools
Each provider maintains its own privacy and security practices.
7. Targeted Advertising & Data Sharing Notice
Some privacy laws define certain advertising activities as “sharing” personal information.
Rooted In Thought may use advertising technologies that allow us to show relevant ads based on your interactions with our website.
Depending on your location, you may have the right to opt out of certain targeted advertising activities.
To make a privacy request, contact:
8. Data Security
We take reasonable administrative, technical, and organizational measures designed to protect your personal information.
Security measures may include:
Encryption technologies
Secure checkout processing
Access controls
Protected data storage
Monitoring and security safeguards
However, no electronic transmission or storage system can be guaranteed 100% secure.
By using our website, you understand and accept these inherent risks.
9. Data Retention
We retain personal information only as long as necessary for:
Business operations
Customer service
Order history
Legal compliance
Fraud prevention
Tax/accounting obligations
When information is no longer needed, we may securely delete, anonymize, or archive it.
10. Your Privacy Rights
Depending on your location, you may have certain privacy rights, including:
Right to Access
Request information about personal data we maintain about you.
Right to Correct
Request correction of inaccurate information.
Right to Delete
Request deletion of eligible personal information.
Right to Opt Out
Opt out of marketing communications or certain data-sharing activities.
Right to Data Portability
Request a copy of your information where applicable.
Right to Withdraw Consent
Withdraw previous marketing consent.
To exercise your rights, contact:
We may verify your identity before completing certain requests.
11. Email Marketing Policy
You may unsubscribe from promotional emails at any time by clicking the unsubscribe link included in our emails.
Even after unsubscribing, we may still send necessary transactional messages such as:
Order confirmations
Shipping updates
Account notifications
Customer service responses
12. Children’s Privacy
Rooted In Thought does not knowingly collect personal information from children under 13 years old.
If we discover information from a child under 13 was collected without proper consent, we will delete it.
13. International Customers
If you access our website from outside the United States, your information may be transferred, processed, and stored in countries with different data protection laws.
By using our services, you acknowledge this transfer where permitted by law.
14. California Privacy Notice
California residents may have additional rights under California privacy laws, including the right to:
Know what personal information is collected
Request deletion
Correct inaccurate information
Limit certain uses
Opt out of certain sharing activities
Avoid discrimination for exercising privacy rights
Requests can be sent to:
15. Changes To This Privacy Policy
Rooted In Thought may update this Privacy Policy periodically to reflect changes in:
Our business operations
Technology
Legal requirements
Customer protections
Updates will be posted on this page with a revised effective date.
Continued use of our website after updates means you acknowledge the revised policy.
16. Contact Information
For questions, concerns, or privacy requests:
Rooted In Thought
Email: info@rootedinthought.com
Website: rootedinthought.com
At Rooted In Thought, protecting your information is part of protecting the relationship we build with our community.
It’s Bigger Than Clothing.
Thank You!